Asset Transformation Can Be Described as

Many organisations are now changing the way in which they design and manage their business and technology portfolios plan design and execute their Data Business Transformation programmes and projects through Data Asset Management DAM bringing a more successful and efficient way to continuously improve the daily execution and outcomes. The process of creating new digitally centered processes also makes a part of digital transformation.

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While the Unification stage is still estimated to be a few years away many companies are already generating value.

. As described in the previous section the Spatial Web will require advances in all three tiers of IT infrastructure to come to full fruition. A software solution as described above is commonly referred to as a Digital Asset Management system DAM and as such becomes the centerpiece in any marketing and sales-related environment of the media supply chain. Augmentation Optimization and Unification see figure 4.

The path to maturity can be viewed in three general stages. With the introduction of rich media assets in media supply chains such as digitized video- and audio files a similar system was required on the production. In simple words digital transformation can be defined as a process of digitalizing existing business processes culture and customer experience by modifying them using digital tools and software.

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